Adventure Tour Operators

Do you dream of PROFITABLE Google Ad campaigns,
that you could turn on and off
like a tap, whenever you needed to fill tours to capacity?

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Are you struggling to fully book all your upcoming tours?
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Are you frustrated with paying too much margin to the OTAs?
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Are you wasting money on underperforming ad campaigns?

The truth is, it’s getting harder and harder to compete online,
and fill your adventure tours.

The Online Travel Aggregators (OTAs) are very sophisticated with their digital marketing and are spending a fortune on stealing YOUR customers, then selling your customers (who were searching for YOU!) back to you, but helping themselves to a chunk of your margin.

No, thank you very much!

This is where we step in with specialized digital marketing for adventure tour operators, focusing on driving direct bookings with tools like Google Ads and SEO for tour operators.

For eligible multi-day adventure tour operators, for the month of December 2024, we are offering 3 tour operators the chance to have their Google ad campaigns set up AND professionally managed for 30 days, all for F.R.E.E.

* (We’re a team of 11, and can’t expertly onboard more than 3 clients in a month).

Google Ads Set Up Fee

FREE

USD 490

Google Ads Management Fee

FREE

USD 590

Standard Pricing:          USD  1,080
You Pay:                               USD             0
Total Saving:                     USD  1,080


But,
"There are
NO FREE LUNCHES",
I hear you say

What's the catch?

Why would we do this for FREE?

We know everyone has many frustrating stories about an agency that promised the world,
but did diddly squat.  

It’s easy to promise the world, but it’s not so easy to deliver on those promises.

As a Google Partner since 2007 specializing in Google Ads for adventure tour operators, we've managed tens of millions of dollars in ad spend, delivering measurable results that lead to more bookings. We know the best way to prove ourselves is to let you get a taste of our service for FREE.

Then, we aim to impress you so much, and generate a such a boost in tour proposals, that you want us to manage your campaigns after the free 30 days.

So, ZERO to you.

And the ball will totally be in your court as to whether you want us to continue managing your campaigns.

But we cant work with every tour operator.

Not because we’re arrogant, but because we can’t reliably predict results for every adventure business.

For us to be a good match, we can only offer this special deal if you meet these 4 criteria:

1

You sell multi-day, multi-thousand USD adventure travel tours

2

You have a minimum planned ad spend budget of USD1,500 per month

3

Your business does not compete directly with our existing clients (we have got to respect existing relationships)

4

You let us audit and fix any conversion-tracking issues you might have, and give us access to your CRM data

 


But wait,

There. Is. More!


There are steak knives, FREE steak knives...

Okay just kidding, no steak knives.

*** 6 FREE Bonuses ***
For the first 3 clients only
in the month of December 2024 !

1

Conversion Tracking Audit
& Recommendations

If you have conversion tracking issues, you will never be able to scale your marketing profitably. It's like flying a plane blind folded!  

Someone very smart once said:
"What can be measured, can be managed"
We like that person.

To ensure you are tracking success properly, we will do a comprehensive FREE audit of your Google Ads and Google Analytics conversion tracking (sometimes called "goals") and provide recommendations and instructions on how to fix them.   

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Measure your marketing properly
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Know which campaigns, ad copy or keywords are making you money
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Scale your campaigns confidently

2

Competitor Landing Pages Diagnostic

Google Ads is all about standing out from your competition.

How will you be different?

Step 1 in knowing how to be different, is getting crystal clear on what your competitors are offering.

What do their landing pages look like?
What specials are they running?
What makes their trips different or more appealing than yours?
What headlines are they using to draw someone in?  
How do they incorporate client reviews?
What imagery & Calls To Action (CTAs) do they use?
What design techniques do they use?
Etc etc

We will review and summarise 3 of your most important competitors' landing pages for the price of FREE. With our adventure tour operator digital marketing expertise, we'll compare your competitors and offer insights into your unique selling points. This way, you (with our help) can craft an offering and design that is unique and appealing.

3

Setup of a Google Ads Remarketing Campaign

If you've ever visited  G Adventures' and Intrepid's websites, you would have seen their ads pop up ALL OVER the internet. Our Google Ads services for adventure tour operators uses similar remarketing strategies, driving return traffic and boosting bookings.

You've probably seen many other companies outside of adventure travel also "follow you around" the internet.

They do this because it works!

Yes, you don't want to annoy a prospect to death (not a good acquisition strategy...), but there are ways to set up and run remarketing campaigns to be very effective, and un-annoying.

The truth is, your prospects are doing LOTS of research when selecting a tour operator. They will be visiting you and your competitor's websites multiple times.

So, lets give them a little nudge when they are distracted and bring them back to your website!

We will set up the code, tracking list and create the remarketing campaign all for FREE.     

4

Review of Critical
User Experience Issues
Hurting Your Trip Bookings  

Your website (for good and for bad) is your sales person.

If people can't find what they're looking for, they leave.
If they don't trust you enough to deliver on their trip aspirations, they leave.
If they struggle to navigate your site on mobile devices, they leave.
If your website loads to slowly on any device, they leave.
If they don't understand why your trips are so damn awesome, they leave.

OK, you get the drift.

We will install a super powerful free tool on your website, and then, once enough data has been collected (usually a few weeks depending on how much traffic you get), we will analyse the heatmaps and data to provide three really critical user experience issues that have been hurting your trip bookings. Our goal? To help customers book your adventure tours faster by optimizing your site for speed, mobile use, and user trust.

Business owners often spend so many dollars, hours, and energy on increasing website traffic with SEO, Ads and Social, they often overlook the power of increasing conversion rates and making more money from the people ALREADY visiting your website.

So let's fix that.  

We'll set up the tool, analyze the data, and provide insights to boost the digital growth of your adventure tour operator website - all for the price of, you guessed it, FREE.

5

Technical Site Audit

OK, we confess. This is boring.

You probably would rather watch paint dry, than talk technical website issues.

So, we will keep it simple. Poor technical site health can be costing you money! Can't get more simple than that.

Your SEO rankings and how many people book your trips is directly related to the technical health and speed of your website.

Fortunately, we have a very experienced Head of Technology super whiz, Phil Smulian, who loves nothing more than fixing tech issues and seeing the benefits of his work on the results of our clients.  

We will run all our tools across your website, and identify any important tech issues that are affecting your bookings, and provide recommendations on how to fix them.

All. For. FREE.

6

SEO Ranking Report

Do you know your important keywords that are driving traffic and conversions?

Do you currently know exactly where you rank for these keywords?

If you don't know where you rank for important keywords, how will you know if any SEO improvements you are doing are having any positive effect at all on your business?

Are favorite saying -> "What gets measured, gets improved"

We will send you a ranking report based on which countries you are targeting for your important keywords as compared to your competitors. All. For. Free.  

$ 99

$ 994



"OK, this sounds like a
crazy good, risk-free
way of making money
that I can’t ignore."

"How does it all work?"

  1. Click SCHEDULE MY ZOOM MEETING and schedule a time to have a video Zoom chat with our founder and CEO Philip Shaw.
  2. We will discuss your business, your challenges and goals, and determine your critical next steps.  
  3. During this Zoom call, we will both determine if we are a good match for each other.
  4. If we both agree we are a good match, we will send you a proposal. Set up and month 1 is totally 100% free, so we can prove our value to you. YOU SAVE USD 1,080 !
  5. We send you our onboarding form for completion. This ensures we have a deep understanding of your business and why it is so wonderfully unique!
  6. We review your completed form and schedule the setup work into our project management system
  7. After about 7 to 10 days of campaign set-up work, we will forward draft campaigns and ad copy for your approval. You give us the thumbs up for “go live”
  8. Ad campaigns go live. Whoop whoop!!
  9. After a settling-in period, which varies from client to client, bookings start flowing in…
  10. You buy an island in the Caribbean, retire, and live happily ever after. OK, not really. But you get the drift.

Frequently Asked Questions About Tour Operator Digital Marketing

How long does it take for Google Ads to work for adventure tour operators?
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Google Ads can start working its magic in just a few weeks. But, like a well-prepped tour, it depends on the details: ad spend, campaign optimisation, and competition. With professional Google Ads for tour operators, you’ll start seeing the clicks roll in, and before you know it, bookings will be flowing like a river on your next white-water rafting trip.

What are the benefits of SEO for adventure tour operators?
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SEO for tour operators is like a compass pointing customers straight to you. It boosts your visibility on search engines, meaning more organic traffic and, most importantly, more bookings. With the right tweaks, you’ll rank higher for key terms like “adventure tours” or “guided trips,” so you can capture those eager adventurers before your competitors even have a chance.

Why should tour operators use Google Ads for their business?
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Google Ads for adventure tour operators is your ticket to fast bookings. Unlike organic strategies that take time, Google Ads puts you right in front of customers actively searching for tours. With PPC, you control your ad spend, so you can turn up the heat when demand is high and drive direct bookings—no need to share the pie with OTAs.

How can remarketing campaigns help boost bookings for adventure tours?
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Remarketing is like waving a flag to remind people, "Hey, remember that amazing tour you were looking at?" With Google Ads remarketing, you can reach back out to potential customers who’ve already visited your site and give them that little nudge to book. It’s a crucial part of digital marketing for travel and tourism, keeping your tours top of mind and driving more consistent bookings.

What is the ROI on Google Ads for tour operators?
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The ROI on Google Ads for adventure tour operators can be huge—if your campaigns are set up right. By targeting high-converting keywords and tracking the results, you can quickly see the impact of your ads on bookings. With well-managed tour operator PPC, the return on your investment can far outweigh the initial costs. In fact, our recent case study with Costa Rica Rios demonstrates the potential, where we achieved an incredible 20:1 return on investment in just one year through strategic digital marketing efforts.

How can a business coach for tour operators help grow my company?
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A business coach for adventure travel agents can give you the roadmap to success. By focusing on areas like marketing, operations, and customer experience, a coach helps you scale your business, boost customer satisfaction, and tackle the unique challenges of running an adventure travel company. With expert adventure business consulting, you’ll get actionable strategies to help your business thrive.

Is it expensive to run Google Ads for a travel business?
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Running Google Ads for adventure tourism doesn’t have to break the bank. You control your spend, which means you can adjust your budget as needed. By targeting high-value keywords and optimizing your campaigns, you can drive quality traffic without overspending. Working with a tour operator business consultant can help you fine-tune your ad spend for maximum ROI, making it a smart investment in your business.


I’m excited!!
What do I do now?

Schedule my Zoom meeting