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AI search isn’t coming, it’s here. But now, the real shake-up begins. Google’s AI Overviews and GenAI models like GPT, Claude, and Gemini are rewriting the rules of visibility, and most brands are vanishing from sight. With only 7.2% overlap between them, it’s no longer enough to rank in search, you need to be remembered by the models themselves. This post breaks down how to build AI media partnerships, structure your content for machines, and earn citations from the publishers GenAI actually trusts.

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AI search is no longer theory, it’s here. Google and others are already rolling out tools that summarise results, recommend products, and even drive purchases. Now, the next wave is coming: agentic commerce, where AI doesn’t just suggest but acts for us. Google’s new Agent Payments Protocol (AP2) is the biggest signal yet that SEO and PPC are about to change forever.

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AI-driven traffic is up 527%, proving that AI search is no longer a future concept. It's here. Discover why you need to optimise for platforms like ChatGPT and Reddit, and the actionable strategies to get your content cited in this new era of search.

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Google Ads isn’t optional if you’re serious about getting your business in front of the right people, at the right time, with their wallets half open. But here’s the catch: You can’t run Google Ads without someone managing it. And unless you're a Google Ads wizard with time on your hands, that means you’re hiring an agency. Here is how to understand the different fees that agencies may charge you.

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AI tools like ChatGPT are changing how people search. Learn how to get cited and stay relevant as search evolves.

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Learn how to compete with tour aggregators and improve visibility with smart SERP strategies, keyword research, and local SEO for tour businesses.