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The US travel slump is real. Here is what you can do about it.

Right now, running a travel business in the US feels like trying to sell umbrellas in a drought. Recession. Inflation. Tariffs. Hell, even the Canadian tourists are ghosting. People aren’t smashing that book now button like they used to. They’re clutching their wallets like their lives depend on it.

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Google’s latest announcement: AI Mode

After months of rumors and “is it or isn’t it” speculation, Google has finally made it official: AI Mode is here. Don’t confuse this with AI Overviews, though it’s definitely in the same ballpark. AI Mode is another sign that Google is completely reimagining how people plan, discover, and book their next trip.

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The Impact of AI Overviews on the Travel Industry and How Companies Are Adapting

We’re only a few months into 2025, and it’s already shaping up to be a wild ride. AI Overviews are shaking up search like never before, but smart companies aren’t sitting back—they’re adapting, experimenting, and building new strategies to stay ahead.

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2 minutes

Backlinks: Are They Really “Not Important”? Spoiler: They Are.

Despite Google's claims that backlinks are no longer vital for rankings, a new study tells a different story. Analysing over 1,100 top-ranking websites, the data shows that 96% of them have more than 1,000 unique domain backlinks. This post dives into why backlinks remain a cornerstone of SEO, how much they matter for different keywords, and what makes a backlink truly valuable. If you're serious about securing a top spot on Google, this is a must-read.

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3 minutes

Google Reviews: Your Secret Weapon for Trust & Growth

In today’s digital world, Google reviews are a game-changing tool for building trust, boosting credibility, and climbing local search rankings. From glowing endorsements to mastering the art of handling negative feedback, this blog explains why fresh, positive reviews are essential for standing out and attracting customers. Discover how to harness the power of Google reviews to drive growth and keep your business shining online.

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3 minutes

Google’s AI Overviews: Game-Changer or SEO Nightmare?

Google has just expanded its AI overviews to over 100 countries, marking a major shift in the search landscape. This blog explores the implications of this rollout for SEO and digital marketing professionals, focusing on AI-generated summaries, new link features, and how these changes could impact rankings, traffic, and business strategies. Dive in to learn how to adapt, optimise, and stay ahead in a rapidly evolving digital world.