Discover our Blog

Keep yourself informed and in the loop with our most recent blog entries. Stay connected and never miss out on the newest content by subscribing to our blog updates.



3 minutes

Google Reviews: Your Secret Weapon for Trust & Growth

In today’s digital world, Google reviews are a game-changing tool for building trust, boosting credibility, and climbing local search rankings. From glowing endorsements to mastering the art of handling negative feedback, this blog explains why fresh, positive reviews are essential for standing out and attracting customers. Discover how to harness the power of Google reviews to drive growth and keep your business shining online.



3 minutes

Google’s AI Overviews: Game-Changer or SEO Nightmare?

Google has just expanded its AI overviews to over 100 countries, marking a major shift in the search landscape. This blog explores the implications of this rollout for SEO and digital marketing professionals, focusing on AI-generated summaries, new link features, and how these changes could impact rankings, traffic, and business strategies. Dive in to learn how to adapt, optimise, and stay ahead in a rapidly evolving digital world.



3 minutes

Google’s Antitrust Ruling: Big Tech, Big Trouble

On August 5, 2024, a U.S. court accused Google of monopolistic practices, marking a pivotal moment in the tech world. The verdict highlights issues like inflated ad prices, exclusive search deals, and data dominance, with implications for digital marketers and tech giants alike. This post dives into how the ruling could reshape search engine optimisation, pay-per-click campaigns, and data strategies, urging marketers to stay agile in a rapidly evolving digital landscape.



3 Minutes

Google’s August Core Update: Bugs, Drama & Big Shake-Ups

August 2024 was no ordinary month in the world of SEO. Google rolled out a major core update designed to tweak search rankings, but things didn’t go exactly as planned. A ranking bug sent traffic into chaos, and Yelp added fuel to the fire with a lawsuit accusing Google of monopolistic practices. Buckle up as we break down what happened, who it impacted, and what it means for your SEO strategy.



3 minutes

Rising Ad Costs and Reddit’s Search Ad Revolution

The digital marketing world never stops spinning, does it? With rising ad costs and changing conversion rates, staying ahead of the game means keeping your ear to the ground and your strategy razor-sharp. Enter the 2024 Google Search Ad Benchmark Report—a guide to navigating these choppy waters and finding opportunities that’ll keep you afloat (and profitable).